Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “last updated” date, and take any other action required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected in the past 12 months personal information about you from a variety of sources, as set forth below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set forth below, we may use the information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others. What

Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly From You

Information you submit directly to us through our Services may include:

- Basic contact information, including your name, address, phone number, email.
- Order information, including your name, billing address, shipping address, payment confirmation, email address, phone number.
- Information about your account, including your username, password, and security questions.
- Information about your purchases, including items you view, put in your cart, or add to your wish list.
- Customer support information, including information you choose to include in communications with us, for example, when you send a message through the Services.

Certain features of the Services may require you to provide certain information about yourself directly to us. You can choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information We Collect Through Cookies

We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Get from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment to fulfill your orders and provide you with the products or services you have requested, to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided to us by third parties and are not responsible for the policies or practices of any third parties. For more information, see the section below, Third-Party Websites and Links.

How We Use Your Personal Information

- Providing Products and Services. We use your personal information to provide the Services to you in order to perform our contract with you, including to process your payments, fulfill your orders, send you notifications related to your account, purchases, returns, exchanges or other transactions, to create, maintain and manage your account, arrange for shipping, facilitate returns and exchanges and allow you to post reviews.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising and promotional communications via email, SMS or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
- Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access information with anyone. If you believe your account has been compromised, please contact us immediately.
- Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests to be responsive to you, provide you with efficient services, and maintain our business relationship with you.

Cookies

Like many websites, we use cookies on our site. For specific information about the cookies we use to power our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to power and improve our site and services (including to remember your actions and preferences), to run analytics, and to better understand user interaction with the services (in our legitimate interests to administer, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our Site to better personalize services, products, and advertising on our Site and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please keep in mind that removing or blocking cookies may negatively impact your user experience and may result in certain services, including some general features and functionality, not working properly or being available. Additionally, blocking cookies may not completely prevent the ways in which we share information with third parties such as our advertising partners.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
- With business and marketing partners, including Shopify, to provide services and advertise to you. We use Shopify to support personalized advertising with third-party services. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our group of companies, in our legitimate interest of running a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months, disclosed the following categories of personal information and sensitive personal information (indicated by *) about users for the purposes set out above in “How we collect and use your personal information” and “How we disclose personal information”:

Category:

- Identifiers such as basic contact information and certain order and account information
- Commercial information such as order information, purchase information, and customer support information
- Internet or similar network activity, such as usage data

Categories of recipients:

- Vendors and third parties that perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
- Business and marketing partners
- Affiliates

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

We have “sold” and “shared” (as those terms are defined in applicable law) personal information in the past 12 months for the purpose of engaging in advertising and marketing activities, as follows.

Categories of Personal Information

- Identifiers such as basic contact information and certain order and account information
- Commercial information such as records of products or services purchased and purchase information
- Internet or other similar network activity, such as usage data

Categories of Recipients

- Business and Marketing Partners

User-Generated Content

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to a public area of ​​the Services, that content will be public and accessible to anyone.

We do not control who will have access to the information you choose to make available to others and cannot guarantee that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the confidentiality or security of any information you make public, or for the accuracy, use or misuse of any information you disclose to or receive from third parties.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of any information found on such sites. Information you provide in public or semi-public locations, including information you share on third-party social media platforms, may also be viewable by other users of the Services and/or users of such third-party platforms without limitation to their use by us or any third party. Our inclusion of such links does not, in itself, imply any endorsement of the content of such platforms or their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information provided below to request deletion. As of

the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information of anyone under the age of 16.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, any information you send us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on a variety of factors, including whether we need the information to administer your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may refuse your request as permitted by law.

- Right to access/know. You may have the right to request access to the personal information we hold about you, including details of how we use and share your information.
- Right to deletion. You may have the right to request that we delete the personal information we hold about you.
- Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
- Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

You can exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized the agent to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request as soon as reasonably practicable as required by applicable law.

Complaints

If you have a complaint about how we handle your personal information, please contact us using the contact information provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact information provided below, or to lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store and process your personal information outside of the country in which you reside, including in the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information outside of Europe, we will rely on recognised transfer mechanisms such as the European Commission's standard contractual clauses, or any equivalent contract issued by the relevant competent authority in the United Kingdom, where applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights you have, please email us at info@kiddokid.com